6. Sharing Content and Photos
Most modern-day sports fans enjoy sharing content. The reason they enjoy sharing content so much is that it enables them to connect with other like-minded sports enthusiasts who have similar interests as they do. Thus, in order for your content to be effective, it should be easily shareable and should also be compelling enough to share. About 60% of 18-29 year olds are interested in watching a hockey game through social media. If 83% of sports fans are checking social media while watching a game, is this not a great opportunity for you to time your social media content effectively?
Sponsorships are highly effective ways of being able to generate brand awareness. sport371 These tactics are highly visible; think of the times that you’ve seen brand logos on race cars, soccer jerseys, and more. This type of sponsorship adds credibility to the brand and turns a smaller brand into a nationwide or even worldwide player. Soccer has become a global game, and companies from around the world have a presence on soccer uniforms and sports stadiums. Citi Bank paid a huge price for the naming rights to the New York Mets’ home stadium. For Citi Bank, this type of exposure means that sportscasters will be constantly mentioning the name of their brand.
The sponsorship sector, which includes revenues generated by payments from companies to have their products associated with an event, a team or a league, has also been expanding in the past years. In 2016, an estimated 16.3 billion U.S. dollars of revenues were generated through this channel, with projections as high as 19.88 billion by 2021.
8. Using the Right Tools
Sports marketing requires that you use a combination of different tools to reach the consumer. People watch sporting events on television, check scores on their mobile devices, attend live sporting events, listen to sports on the radio, and read about sports in the newspaper and online. This combination of different outlets means that you have many different ways to target your market.
Remember that Google drives about 96% of search traffic for mobile devices, and about 47% of sports fans are using mobile devices to check Facebook during a game.
9. Consider a Sports Marketing Firm
Some people choose to work with sports marketing firms for all of their sports and entertainment marketing needs. People are craving more authenticity; they want to be closer to the action and closer to their favorite athletes. That is the reason why many brands choose a sports marketing firm. The Boston Red Sox have their own marketing arm, Fenway Sports Management. Sports marketing companies can help bridge the gap between your brand and your desire to be more exposed to the world of sports. Firms and agencies in the sports business have the industry contacts that you need as well as the know-how to ensure your success.
10. Don’t forget the eSports Market
You may have noticed ESPN’s frequent coverage of popular eSports leagues. Or perhaps you viewed a viral live stream on Facebook, YouTube, or Twitch. The total revenue for eSports in 2017 was $696 million, and it is estimated to reach the $1.5 billion mark by 2021.
Celebrities, athletes, and brands are starting to get involved in partnerships with eSports teams, players, tournaments, and leagues.
Overwatch League signed 12 teams for the first ever global city-based eSports league featuring investments made by some of the most successful owners in the world of sports.
Riot introduced a franchising model for teams powered by investments from NBA team owners and the endemic gaming space.
Intel Extreme Masters held its tournament in Poland with attendance of 173,000 fans, making it the biggest live event in eSports history.
Blizzard opened a dedicated eSports stadium called Blizzard Arena.
The League of Legends World Championship reached 60 million unique viewers online.
11. Monetize Your Video-on-Demand Content
Video-on-demand content is a huge opportunity for businesses who want to take advantage of sports marketing to grow their business. Live video has became a standard for big platforms such as Facebook, Periscope, Instagram, Twitch, or Livestream.
This fast growing market should reach 70 billion dollars worldwide within 2021. Live videos are way more powerful than scripted videos: viewers watch them almost 3 times more with an average engagement rate 12 times higher.
As the cost of producing greater amounts of footage falls to near zero, there are more opportunities to take sports viewers where they really want to be: on the training field, in the locker room, and in the moment when the game is won or lost.