Customer retention is at the core of every business today. As customer acquisition continue going up, businesses have been forced to become extra creative to retain clients and sustain high sales. In one of the studies done by the U.S Small Businesses Administration and the U.S Chamber of Commerce, it was established that acquiring new clients costs up to five times compared to retaining the existing ones. In this post, we bring you five most effective strategies for increasing customer retention with digital marketing.
Start by setting customer expectations
When you start working on any marketing effort, the first retention effort should be setting clients’ expectations. The expectations help you to clear the vision and enable a company to structure its operations around the Key Performance Indicators (KPIs). When you set very high expectations and deliver more than the clients anticipate, they will be happy and keep coming back for more.
The customer expectations should be drawn along the lines of their needs. This means you must start with comprehensive market research to determine what they need and how to deliver it. Remember to also set the timelines for evaluating the KPIs. Also, do not hesitate to implement changes to make the expectations more realistic.
Be an expert in your niche
If you position yourself as an expert in the niche, customers will always come for advice. They will come back to read your content and become part of the business community. As an expert, your word is taken with finality. Recommendations drawn in your platforms are rich in content and guarantee users of highest value. To become an expert in a field, you need the following;
(I) Carry comprehensive and regular research about the target market
(ii) Ensure to run a blog for educating and guiding clients
(iii) Generate regular and high-quality content about the niche
(iv) Consider running a monthly email marketing program
Build an extraordinary customer service
The customer support you install in business will define how satisfied the target clients are. When clients are treated well, they want to continue coming to you for more services and products. Good customer support is considered part of value addition to products or services.