In this age of online connections, live events continue to be an essential part of brand and business-building. Hosting a live event gives your brand and business the opportunity to stand out from your competitors. In this way you can have a deeper and more meaningful brand-building effect on your consumers that is more effective than indirect and media-centered marketing efforts.
Yet, with so many groundbreaking events happening all over the world, businesses and events professionals need to increase their efforts to make sure the event they stage will be engaging for their target audience and deliver their target objectives.
The live event industry is booming, so much so that the US Bureau of Labor Statistics predicts that the event industry will grow by 44% from 2010 to 2020, exceeding most growth predictions for other industries. Even so, there continues to be a lot at stake when organizing a live event. They are very expensive to put on and necessitate a substantial amount of planning – even if they only last a weekend.
Here are the tried and tested best practices for staging a successful live event.
Audio is the number one component when it comes to staging a successful live event. No matter what size, or type of event, the top event companies know that you must always strive for great audio; otherwise, you will lose the interest and attention of your audience.
More often than not, microphones will be part of the setup, so plan to test each and every one of them early enough that your audio engineers have time to deal with any problems that may arise, paying special attention to wireless frequency interference.
Additionally, get in the habit of using fresh batteries for wireless microphones for every single event. If you are utilizing a webcast audio feed, make sure it is clean and audible.
If your event is going to include remote presenters, schedule a test round with each of them, as most won’t be using a high-tech setup and, instead will be using a basic headset microphone or even a telephone connection.
In the past few years, live video has proven itself to be the dominant form of marketing, and when used correctly at events, increases audience engagement. Live video at events offers brands and businesses the opportunity to tap into this engaging tool, bringing you and your customers together.
Just like in a TED Talk video, plan to have multiple camera angles to create a cinematic experience. Capturing raw moments and different perspectives helps everyone feel closer to the action.